At Loblolly Rise, we're not a corporate entity; we’re simply a family—just the four of us. Proudly, we're a 100% family-owned small business.

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Brian and Whitney Fletcher purchased Loblolly in 2015 and hosted their first wedding in 2016! Whitney has a deep emotional connection to this land; her father, Dan Whitehurst, leased it in 80's from Florida Governor LeRoy Collins. The Whitehurst family, including Whitney, cherished time here—running cattle, raising horses, fishing, gathering firewood, and enjoying life in the woods. After Governor Collins passed, the farm returned to the Collins family. In 2015, while living in Franklin, Tennessee, Brian and Whitney longed to return to the Tallahassee/Thomasville area. Brian remembered family talks about the property and expressed interest in buying it, even though it wasn't on the market. With a call to the owners, the Governor's daughters, Brian asked if they remembered the Whitehurst family and if they would consider selling. To their delight, they said YES! The Fletchers relocated back home and began transforming what is now Loblolly Rise. We are forever thankful for this opportunity to own such a beautiful piece of land!

 

Hi there! Whitney here, and this is my family: my husband Brian, our daughter Harbor, and our son Slate. Brian handles most of the mowing, weed-eating, painting, and repairs. I manage emails, tours, scheduling, marketing, and a lot of cleaning—my to-do list never ends! As for the kids, they love picking up pinecones (insert sarcasm). They certainly contribute around here!

 

When we're not at Loblolly, we enjoy spending time in the woods of Montana, where these photos were taken. We’d love for you to visit us at Loblolly!